Disney Princess App

Driving majestic engagement for yes 5’s little princes and princesses

Second Screen
Social Media Integration
Doing the impossible: keeping kids interested
Family channel yes 5 needed to engage its young audience during the 30 long days between screenings of Disney princess movies. We created a 2nd screen app that encouraged kids to collect cards by snapping on-screen animations, win prizes, & get push notifications about screenings. 33% of princesses were enchanted, and engagement skyrocketed.
App Screens