WEC – The Clock

Graphic directions

Adding a new icon to the brand
This direction adds a new element to the WEC brand, an abstraction of a clock shaped as bold and iconic circle which ties together the time factor of the sport with the car clocks and the motor speed
The graphic concept
The Clock can be used as a wiper
The Clock can be used as a wiper
Using the clock to show replays
Using the clock to show replays
Facelifting the WEC logo
On screen graphics